The new identity for the 95th Saudi National Day

“Pride in Our Nature”
The theme and visual identity for the 95th Saudi National Day on Sept. 23 were unveiled on Monday with the slogan “Pride in Our Nature.”

The announcement was made by Turki Alalshikh, the chairman of the General Entertainment Authority and chairman of the Saudi Boxing Federation, who shared the news on his official account on X.

It celebrates how Saudis are known for their generosity, authenticity, ambition, kindness, and a willingness to stand by one another in moments of need.

 The Identity comprises six main illustrations
The National Day’s visual identity comprises six main illustrations, each representing a distinct national trait. These core values are visually translated into symbols inspired by Saudi culture and history.

There is generosity, which is symbolized by the dallah (traditional coffee pot) and finjan (coffee cup), representing Saudi hospitality. The country’s authenticity is emphasized by the cultural depth and heritage embedded in the Saudi way of life.

Ambition, represented by Tuwaiq Mountain, symbolizes resilience and a high-reaching national spirit, inspired by Crown Prince Mohammed bin Salman’s famous quote comparing Saudi ambition to the steadfastness of the iconic mountain.

Faz’ah (solidarity and aid), depicted through crossed hands and inspired by a well-known gesture by the crown prince, symbolizes readiness, unity and mutual support.
Vision 2030, incorporated as a future-focused trait, showcases Saudi Arabia’s strategic road map for development and transformation.

Official Download Link
The identity package includes a wide range of ready-to-use assets such as visuals of Saudi leadership, official National Day logos, templates for office and outdoor advertisements, product applications and digital resources for download at https://nd.gea.gov.sa. To unify online participation, the following hashtag has been approved for public and official 

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Last Modified Date: 05 Aug 2025 11:24 AM Saudi Arabia Time